Mass Mutual
Throughout our 2 and half year engagement we worked with 4 different business units within MassMutual; MassMutual Strategic Distributors, MassMutual Worksite, MassMutual Financial Advisors, & MassMutual Ascend. Here are some highlights from each.
Mass Mutual - Strategic Distributors
Year 2023
Responsibility: Creative Director
:30 Spot
Evergreen Video
The story is protray the idea that Mass Mut
In the previous year we developed a large animated social media campaign that ran throughout the year derived from the messaging playbook we delivered earlier. These ads ran on LinkedIn and Facebook .
In addition to digital assets we all developed a series of print materials as well as sales kit and direct mail. Above is a broscure we created .
Mass Mutual - Worksite
The Ask - Uplevel current media plan with new fresh creative with our new messaging framework that was delivered late last year. The Result - We sold a live 30 second video that tells a metaphoric story of what MassMutual Strategic Distributors can offer their clients. The shoot was filmed in LA practically with a fully functioning elevator complete with working buttons and digital screen read out. Deliverables: 30 second live shot video Responsibility: Creative Director
The Result - Uplevel current media plan with new fresh creative with our new messaging framework that was delivered late last year. The Result - We sold a live 30 second video that tells a metaphoric story of what MassMutual Strategic Distributors can offer their clients. The shoot was filmed in LA practically with a fully functioning elevator complete with working buttons and digital screen read out. Deliverables: 30 second live shot video
Year
NaN
:30 Spot
Ascend
At Home in the Sky. We aimed to capture the unique feeling of being at home in the sky with Swiss. Our photos feature a young girl gazing out the window at a stunning sunset or mountains, showcasing the wonder of air travel. We also focused on the elegant cabin design and delicious cuisine, highlighting the little details that make Swiss stand out. Our photographs aim to capture the magic of flying with Swiss, whether you’re a frequent flyer or a first-time passenger.
At Home in the Sky. We aimed to capture the unique feeling of being at home in the sky with Swiss. Our photos feature a young girl gazing out the window at a stunning sunset or mountains, showcasing the wonder of air travel. We also focused on the elegant cabin design and delicious cuisine, highlighting the little details that make Swiss stand out. Our photographs aim to capture the magic of flying with Swiss, whether you’re a frequent flyer or a first-time passenger.
At Home in the Sky. We aimed to capture the unique feeling of being at home in the sky with Swiss. Our photos feature a young girl gazing out the window at a stunning sunset or mountains, showcasing the wonder of air travel.
At Home in the Sky. We aimed to capture the unique feeling of being at home in the sky with Swiss. Our photos feature a young girl gazing out the window at a stunning sunset or mountains, showcasing the wonder of air travel.
Mass Mutual - Financial Advisors
Year
NaN
Client
Ascend
At Home in the Sky. We aimed to capture the unique feeling of being at home in the sky with Swiss. Our photos feature a young girl gazing out the window at a stunning sunset or mountains, showcasing the wonder of air travel. We also focused on the elegant cabin design and delicious cuisine, highlighting the little details that make Swiss stand out. Our photographs aim to capture the magic of flying with Swiss, whether you’re a frequent flyer or a first-time passenger.